Prestige real estate has never been more attractive

In an uncertain global climate, exceptional properties remain highly sought-after investments for a discerning local and international clientele. Here, SAFTI Prestige gives you an insight into the key trends shaping this niche market.

An Evolving Market, Discerning Buyers

The prestige property market experienced a period of adjustment in 2024 and early 2025. Demand remains strong for exceptional properties that combine prime location, architectural quality, and flawless amenities. Today’s buyers are more selective, favouring ready-to-live-in homes with no drawbacks — a trend that reflects the growing appeal of move-in-ready luxury. In this more exacting environment, the prestige market continues to serve as a safe haven, representing both a lasting investment and a much-coveted art de vivre.

France, a reliable choice for upmarket real estate investment

France continues to rank among the world’s most sought-after destinations for prestige real estate. Its enduring appeal stems from a stable market, the enviable way of life, a rich heritage, and high-quality infrastructure. Paris and the Côte d’Azur remain perennial favourites, but others like Provence, the Arcachon Basin, the Basque Country, and major cities like Lyon and Bordeaux are seeing increased interest from savvy investors. All in all, the French market reveals a rich tapestry where a prominent international clientele, especially on the Côte d’Azur and in Paris, coexists with a more discreet French clientele in regions where exceptional landscapes, comfort, and lifestyle come together.

Spain: the other rising star in the prestige market

If France enjoys enduring appeal, Spain is establishing itself as a rising star. Catalonia, with Barcelona at its forefront, attracts an international clientele in search of a refined Mediterranean lifestyle. Its bold architecture, vibrant economy, and cultural energy — combined with a relaxed way of life — make it a destination of choice. Madrid, meanwhile, is asserting itself as a hub of European luxury. Supported by a robust economy and a thriving cultural scene, the Spanish capital is seeing strong growth in prestige property prices.

In 2025, the prestige real estate market showed robust growth, both in France and Spain. Resilient, attractive, and of exceptional quality, it established itself as a strategic pillar of investment. SAFTI Prestige is a key player, placing people, the highest standards, and specialist know-how at the heart of its strategy.